Add Demographics to your Engagement Website

Navigate to the Design Tab

1. Navigate to the Content & Design Tab and go into the Design Editor 
2. Add a widget to any page by selecting the +Add Widget button.
3. Select the Demographics widget.

Note: You can click on the image above to zoom in.

Customize the Demographic Widget 

1. Select the three action dots in the upper right corner of the Demographics Widget
2. Select the Edit pencil to customize the Demographics Widget.
3. On the left, use the checkboxes to include or exclude any specific Demographic data points. On the right-hand side, preview in real time what the widget will look like with your selections. 
4. Select Save to keep your decisions.

Getting to Know the Demographic Widget 

The Demographics Widget is organized into four collapsible sections: 

• Population - Total Population, Daytime Population, Growth Rank, Population by Age Group, and Population over time.
• Households - Total Households, Family Households, Married Couples, Singles, and Seniors Living Alone.
• Economic - Income breakdown, and income above or below the median. 
• Housing - Renters versus Owners

Where does Demographic Data come from? 

Demographic Data is pulled from the most recently available US Census Data. You can edit the Demographic Values for your organization by navigating to the Demographics Tool in ClearGov. 

• To learn more about updating demographic values, see our training article:  Update Demographic Values

Additional Resources

• Training video: Financial Engagement - Demographics 
• Training article: Demographic Tool - Update Demographic Values